Situated in the heart of Poole, this standout residential scheme from respected SME developer AJC Group features 86 stylish one- and two-bedroom apartments designed for the open market. Fantasy Floors was appointed to deliver a full flooring package tailored to support the development’s goals across sales, rental, and Buy-to-Let offerings.
AJC Group is a multi-award-winning developer, recognised for excellence in the sector. Their accolades include the coveted Housebuilder of the Year and Residential Development of the Year for their impressive Poole-based scheme, The Sloop.
Working collaboratively with AJC’s project team, we provided a full flooring specification that balanced design appeal with long-term performance, acoustics, and ease of maintenance.
To meet both Building Regulations and resident comfort expectations, Acoustic LVT was installed throughout the apartments’ living areas, kitchens, bathrooms, and WCs. This high-performance flooring solution includes a 19dB sound-reducing acoustic backing, ideal for multi-unit developments.
For the bedrooms, we installed Pebble Beach Super carpet in “Pirate”, a modern, mid-grey tone that combines a warm aesthetic with practical benefits.
· Bleach-cleanable, stain-resistant, and easy to maintain
· Available in multiple widths to minimise wastage and material costs
· Laid over a sound-reducing underlay to improve acoustic performance
· Locally stocked for quick, reliable supply and smooth project progression
We’re extremely pleased with the flooring installation carried out at The Sloop project. The quality of the workmanship was exceptional — every detail was handled with precision and care. The team was professional, punctual, and maintained a clean and organized site throughout the process. The finished floors not only look stunning but have added a high-end finish to the overall space. We wouldn’t hesitate to recommend their services and look forward to working with them again in the future.
From start to finish, the communication with your team was first-class—just like your experience and deep knowledge of the products.
What really stood out to me was the aftercare service was flawless. You took the time to explain everything in great detail, and truly appreciated the care and attention you provided even after the installation.
It’s rare to come across such dedication and professionalism. I wouldn’t hesitate to recommend Fantasy Floors to anyone.
This development highlights Fantasy Floors’ ability to deliver high-quality, regulation-compliant soft flooring solutions that add long-term value to residential developments. From smart product selection to seamless project delivery, we’re proud to support leading developers like AJC Group.
Planning a new development? Let’s make flooring the easiest part of your build. Contact: sales@fantasyfloors.co.uk